In recent years, with the introduction of a series of mandatory national standards for electric vehicles and the promotion of the full chain rectification of electric vehicles, the entry threshold for electric vehicle enterprises has been increasing, and the profit margin of the traditional two wheeled electric vehicle market has also been shrinking. Faced with bottlenecks,
Electric Tricycles have become a new growth point for many electric vehicle companies.
At the recently concluded Tianjin North International Electric Bicycle Exhibition, Cover News also noticed that in addition to companies specializing in electric tricycles such as Meitao, Hainiu, and Ouhuang, two wheeled electric vehicle brands such as Yadea, Lvyuan, and Beite have also launched their own leisure tricycle products, and the leisure tricycle market is showing a fierce competition trend.
High profits have become an important reason for two wheeled electric vehicle manufacturers to enter the market. According to a cost breakdown analysis provided by the Electric Vehicle Intelligence Network, the total cost of an electric tricycle with a retail price of 9000 yuan is 6750 yuan, including 2100 yuan (60V58Ah) for the battery, 400 yuan (1200W) for the motor, 300 yuan for the controller, 1500 yuan for the frame and carriage, and the remaining costs for tires, paint, lighting, publicity, etc. The factory price of a car is around 7800 yuan, and the manufacturer's profit is about 1050 yuan. According to data disclosed by Aima Technology, by 2023, the gross profit margin of the brand's electric tricycles will be 5% higher than that of electric bicycles.
With more manufacturers entering the market, electric tricycles are showing a new industry trend.
Firstly, leisure tricycles have begun to pay more attention to material and craftsmanship. In order to attract young consumers, leisure tricycles have bid farewell to their once cheap appearance and launched a new electric tricycle with a fashionable appearance for young groups such as mothers and office workers. In addition, leisure tricycles often adopt designs such as sheet metal body and integrated wrapped carports, which enable electric vehicles to resist impact and have more reliable quality. Yadi's EV301 and other vehicles adopt enclosed carriages and are equipped with a warm air system to bring warmth to consumers in winter.
In addition to high aesthetics, leisure tricycles are also developing towards intelligence. Emma's Enjoyment CA500 not only supports mobile remote car control and Bluetooth unlocking, but also enables windshield wipers to be activated through a mobile app, ensuring smooth travel in all weather conditions. These intelligent configurations have also attracted many young consumers.
According to data from the Huajing Industry Research Institute, from 2017 to 2022, the production of electric tricycles in China increased from 10.34 million to 14.04 million, with a market size of nearly 40 billion yuan. Electric tricycles, especially leisure tricycles, are becoming a new growth driver in the electric vehicle industry.
